概要
概要
About us
About Us
What is BLUE MONTE?Breaking down the boundaries between city and outdoor
Bringing the outdoors into everyday life
BLUE MONTE was founded in China in 2020. It is an "urban outdoor" brand that focuses on urban outdoor styles, with Japanese trend styles as its DNA. It has gained popularity due to its unique brand concept and high functionality, "breaking the boundaries between the city and the outdoors, and bringing the outdoors into everyday life." Incorporating modern trend elements into outdoor functionality, it meets the needs of outdoor enthusiasts in various life scenarios, such as outdoor exploration and city strolls.
歴史
Brand HistoryBreaking away from traditional outdoor wear
And continuously evolving
The brand team was formed in 2011, establishing the main brand NOTHOOME, and in 2020, we, BLUE MONTE, launched. Since then, we have grown rapidly in China, primarily through online sales.
We have been the top brand in the outdoor men's wear category on Taobao, China's largest online shopping site, for several consecutive years.
As of 2024, the total number of followers across all our brands exceeds 7 million, demonstrating immense brand influence and evolving into a beloved brand supported by many. We have introduced designs and functionality that set us apart from traditional outdoor wear, and with the support of many fans, we continue to evolve.
And in 2025, we will finally begin our expansion into Japan.
ブランド開発
Brand development history2011
Brand Team Launched in Guangzhou, China
2015
Our main brand, NOTHOMME, has
started selling on the Chinese e-commerce platform Taobao.
started selling on the Chinese e-commerce platform Taobao.
2017
Sales of our main product exceeded 10,000 units/month,
becoming a
huge hit across China
becoming a
huge hit across China
2020
BLUE MONTE Launches
Followers Exceed 3 Million
Followers Exceed 3 Million
2022
We've launched our outdoor apparel collection!
2023
The brand's first flagship store opened in Chengdu, China,
followed by a second store in Hangzhou, China.
followed by a second store in Hangzhou, China.
2024
Expanded our store network, opening 17 stores across China
2025
Launching in Japan
Online store opened on Shopify in April
Online store opened on Shopify in April