PrimaLoft® is an American-born, high-performance synthetic insulation material that is highly regarded worldwide as a next-generation insulation alternative to down (feathers).
✅ Features of PrimaLoft (Key Benefits)
| Feature | Description |
|---|---|
| High Insulation | Insulation performance comparable to or exceeding down, maintaining body temperature even in cold environments. |
| Moisture-resistant and Water-repellent | Strong against moisture and rain, maintaining insulation even when wet. Unlike down, it retains its fluffy insulation structure even when damp. |
| Environmentally Friendly (Sustainable) | Many products use recycled polyester (PCR: Post-Consumer Recycled). Designed with the environment in mind. |
| Easy Care | Machine washable (※handle with care). Dries quickly and is highly durable. |
| No Animal-Derived Materials | Unlike down, it does not use feathers. Suitable for vegetarians and vegans. |





①PrimaLoft Zip Fleece Vest 25BLMJ006
②Hooded Fleece Long Shirt 25BLWY007
③Fleece Beanie with Ear Flaps 25BLML012
④PrimaLoft Lightweight Half-Zip Fleece Pullover 25BLWY014




