PRIMALOFT®

PRIMALOFT®

PRIMALOFT®

Since its launch in 1984, PRIMALOFT® has continued to provide high-performance insulation materials that offer exceptional warmth and sustainability.

From cold, damp environments to intense exercise and extreme outdoor conditions, it delivers outstanding warmth in a variety of situations, helping to keep you comfortable.

Blue Monte is a brand that merges outdoor functionality with urban aesthetics to propose new value for the modern outdoor lifestyle.


By elevating functionality cultivated in the field into designs that harmonize naturally with everyday life, we strive to create products that accompany you in every scene, from the city to the great outdoors. Our approach to craftsmanship is rooted in experience gained in actual outdoor environments. Built on a foundation of technology and respect for nature, we create products that fuse functionality, comfort, and sustainability at a high level. With a vision for a future where people and nature connect in harmony, Blue Monte continues to propose a free and enriched outdoor lifestyle.

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The name Blue Monte is derived from the mountains that appear as a faint blue haze in the far distance.

These mountains, bathed in a soft blue hue by light scattered through the atmosphere, are a beautiful scene created by nature

and serve as a presence that awakens a yearning for the unknown and a spirit of exploration in the hearts of people.